Your business,
designed around you
Your business,
designed around you
Energy-led entrepreneurship for those tired of succeeding the hard way
I help you stop working against yourself. Using Human Design and business strategy, we decode your natural energy patterns, get clarity on what's meant for you to create and lead, and build systems aligned with how you actually work. The result? A business designed around you, not someone else's blueprint. Work that energizes and that finally makes sense.
Energy-led entrepreneurship for those tired of succeeding the hard way
I help you stop working against yourself. Using Human Design and business strategy, we decode your natural energy patterns, get clarity on what's meant for you to create and lead, and build systems aligned with how you actually work. The result? A business designed around you, not someone else's blueprint. Work that energizes and that finally makes sense.
Is this you?
You're capable, self-aware, driven. But you're tired of succeeding the hard way. Maybe you're scattered across too many possibilities... Or you've built something meaningful, but now you're working against yourself: your calendar is full, but your energy is empty.
You're ready to stop choosing between parts of yourself: your strategic mind and your intuition, your ambition and your need for rest.
The real transformation doesn't happen in either/or. It happens in integration.
You're ready to design and embody a business aligned with who you are and what you're meant to create, one that works with your energy, not against it. You just need the framework.

The real problem
The real problem
You're working against yourself
You're working
against yourself
You feel capable but unclear, ready but stuck.
You lack clear direction on what to build or how to focus your energy.
You're building what you love, but it's draining you dry.
You're burning out from working constantly, struggling to delegate, and taking every setback personally.
The truth? You're not broken. You're just done forcing yourself into systems that were never designed for you.
You feel capable but unclear, ready but stuck.
You lack clear direction on what to build or how to focus your energy.
You're building what you love, but it's draining you dry.
You're burning out from working constantly, struggling to delegate, and taking every setback personally.
The truth? You're not broken. You're just done forcing yourself into systems that were never designed for you.
You feel capable but unclear, ready but stuck.
You lack clear direction on what to build or how to focus your energy.
You're building what you love, but it's draining you dry.
You're burning out from working constantly, struggling to delegate, and taking every setback personally.
The truth? You're not broken. You're just done forcing yourself into systems that were never designed for you.
85% of employees globally are not engaged or actively disengaged at work
59% of millennials and Gen Z feel unclear about their career path
Only 20% of employees feel their work aligns with their values
72% of entrepreneurs report mental health concerns, with burnout as the leading issue
My framework
Decode, strategize, integrate
Decode, strategize, integrate
You don't choose between alignment and execution. You integrate both.
Clarity
Decode your energy and patterns
Map your energetic design and uncover what's blocking momentum. Through Human Design reading, behavioral pattern work, and mindfulness practices, we identify what drains versus energizes you, surface the stories keeping you stuck, and clarify how you're naturally wired to work and lead.
Clarity
Decode your energy and patterns
Map your energetic design and uncover what's blocking momentum. Through Human Design reading, behavioral pattern work, and mindfulness practices, we identify what drains versus energizes you, surface the stories keeping you stuck, and clarify how you're naturally wired to work and lead.
Clarity
Decode your energy and patterns
Map your energetic design and uncover what's blocking momentum. Through Human Design reading, behavioral pattern work, and mindfulness practices, we identify what drains versus energizes you, surface the stories keeping you stuck, and clarify how you're naturally wired to work and lead.
Strategy
Design from your essence
Build your path forward aligned with your energetic design and core values. Through regenerative business strategy, we design what actually works for you: whether that's your business model, value proposition, offer, audience, systems, or leadership approach. Strategy that honors how you're wired while creating sustainable momentum and income.
Strategy
Design from your essence
Build your path forward aligned with your energetic design and core values. Through regenerative business strategy, we design what actually works for you: whether that's your business model, value proposition, offer, audience, systems, or leadership approach. Strategy that honors how you're wired while creating sustainable momentum and income.
Strategy
Design from your essence
Build your path forward aligned with your energetic design and core values. Through regenerative business strategy, we design what actually works for you: whether that's your business model, value proposition, offer, audience, systems, or leadership approach. Strategy that honors how you're wired while creating sustainable momentum and income.
Integration
Lead from alignment
Build the personal operating system that lets you lead without depleting yourself. Through mindfulness, ritual and boundary design, we create the routines, frameworks, and decision-making processes that support sustainable action. So clarity becomes embodied, strategy becomes real, and you lead from body wisdom, not just willpower.
Integration
Lead from alignment
Build the personal operating system that lets you lead without depleting yourself. Through mindfulness, ritual and boundary design, we create the routines, frameworks, and decision-making processes that support sustainable action. So clarity becomes embodied, strategy becomes real, and you lead from body wisdom, not just willpower.
Integration
Lead from alignment
Build the personal operating system that lets you lead without depleting yourself. Through mindfulness, ritual and boundary design, we create the routines, frameworks, and decision-making processes that support sustainable action. So clarity becomes embodied, strategy becomes real, and you lead from body wisdom, not just willpower.
Work with me
Your energy is your strategy
Your energy is your strategy
Entrepreneurship rooted in Human Design, whether you're figuring out what to build or redesigning how to lead it.
Want to understand your energetic pattern first?
Entrepreneurship rooted in Human Design, whether you're figuring out what to build or redesigning how to lead it.
Want to understand your energetic pattern first?
Entrepreneurship rooted in Human Design, whether you're figuring out what to build or redesigning how to lead it.
Want to understand your energetic pattern first?
🧬 Alignment by Design | 1-hour 1:1 reading (€111) → Understand your Human Design energetic blueprint so you stop forcing yourself into patterns that don't work for you.


01
I'm stuck in work that doesn't fulfill me. I have multiple ideas and interests, but I can't figure out which direction is actually mine.
For when you want to discover your real purpose and build a business around it, with clarity, not just possibilities. You're capable, creative, curious. You've considered multiple directions, but none of them feel quite right. You sense there's something meaningful you're meant to build, but you can't articulate it yet. You want to understand yourself more deeply, translate that into a validated business direction, and start building with real structure, momentum and support.
I'm stuck in work that doesn't fulfill me. I have multiple ideas and interests, but I can't figure out which direction is actually mine.
For when you want to discover your real purpose and build a business around it, with clarity, not just possibilities. You're capable, creative, curious. You've considered multiple directions, but none of them feel quite right. You sense there's something meaningful you're meant to build, but you can't articulate it yet. You want to understand yourself more deeply, translate that into a validated business direction, and start building with real structure, momentum and support.
💡 Genius Map | Self-assessment tool (free) → Pinpoint where you're naturally excellent and what actually lights you up.
🗺️ Purpose-to-Business Integration | 3x 60-min 1:1 co-creation (€333) → Translate your energy and gifts into three validated business directions, choose one, and build the foundations with accountability.
🌀 Soul-Centered Entrepreneurship | 2-week group immersion → Build a life and a business aligned with who you actually are, not who you think you should be.
I built something I love and it's working. Now I want to make sure I can scale it sustainably without losing myself in the process.
For when you want to scale without sacrificing yourself. A business that supports your life, not one that demands it. You've already proven you can build. You have clients, revenue, maybe a team. You're confident in what you offer. Some of you are feeling the strain: can't delegate, can't rest, the bottleneck is real. Others are ready to scale but want to do it right, before the burnout hits. Either way, you need more than a course: you need a personalized redesign of how you work and lead. You work best with clear guidance and accountability. You want a calm mind, meaningful work, and a sustainable routine that actually works while you travel, rest, or do whatever matters to you.
I built something I love and it's working. Now I want to make sure I can scale it sustainably without losing myself in the process.
For when you want to scale without sacrificing yourself. A business that supports your life, not one that demands it. You've already proven you can build. You have clients, revenue, maybe a team. You're confident in what you offer. Some of you are feeling the strain: can't delegate, can't rest, the bottleneck is real. Others are ready to scale but want to do it right, before the burnout hits. Either way, you need more than a course: you need a personalized redesign of how you work and lead. You work best with clear guidance and accountability. You want a calm mind, meaningful work, and a sustainable routine that actually works while you travel, rest, or do whatever matters to you.
🧭 Leadership by Design | 6-month 1:1 mentorship program → A personalized redesign of your business and leadership. We map what's unsustainable, then co-create the specific changes needed (whether that's operations, delegation, boundaries, routines, business model shifts, or energy management) so you can lead aligned.
02


Ready to design and lead a business aligned with your energy?
Ready to design and lead a business aligned with your energy?
Book a free 30-minute clarity call to discover which path fits where you are now.
About me
Hola, I'm Jimena and I used to force everything
Hola, I'm Jimena and I used to force everything
I was the capable, ambitious professional who knew I was meant for more but kept trying to build it "the right way." The corporate way. The proven way. Someone else's way.
The result? Massive boreout. I was stuck, underutilized, disconnected from what mattered.
When I finally started listening to my body and allowed myself to rest, I crashed hard.
Then came the next challenge: As I built my business, my passion and drive nearly pushed me straight into burnout. I had to consciously design systems and boundaries to protect my energy, to build sustainably instead of destructively.
The breakthrough? I stopped forcing myself into systems designed for someone else. I learned to design around my actual energy. I integrated Human Design with business strategy. My authentic blueprint with market viability. My need for rest with my drive to build.
Now I help self-aware professionals do the same: design and embody a business aligned with who you are, one that energizes instead of drains you.
Because your energy is your strategy.
I was the capable, ambitious professional who knew I was meant for more but kept trying to build it "the right way." The corporate way. The proven way. Someone else's way.
The result? Massive boreout. I was stuck, underutilized, disconnected from what mattered.
When I finally started listening to my body and allowed myself to rest, I crashed hard.
Then came the next challenge: As I built my business, my passion and drive nearly pushed me straight into burnout. I had to consciously design systems and boundaries to protect my energy, to build sustainably instead of destructively.
The breakthrough? I learned to navigate the space between boreout and burnout. I stopped forcing and started designing. I integrated Human Design with business strategy. My authentic blueprint with market viability. My need for rest with my drive to build.
Now I help self-aware professionals do the same: design and embody a business aligned with who you are, one that energizes instead of drains you.
Because your energy is your strategy.
I was the capable, ambitious professional who knew I was meant for more but kept trying to build it "the right way." The corporate way. The proven way. Someone else's way.
The result? Massive boreout. I was stuck, underutilized, disconnected from what mattered.
When I finally started listening to my body and allowed myself to rest, I crashed hard.
Then came the next challenge: As I built my business, my passion and drive nearly pushed me straight into burnout. I had to consciously design systems and boundaries to protect my energy, to build sustainably instead of destructively.
The breakthrough? I learned to navigate the space between boreout and burnout. I stopped forcing and started designing. I integrated Human Design with business strategy. My authentic blueprint with market viability. My need for rest with my drive to build.
Now I help self-aware professionals do the same: design and embody a business aligned with who you are, one that energizes instead of drains you.
Because your energy is your strategy.



10+ years
10+ years
work experience in innovation, strategy, leadership, and personal development
work experience in innovation, strategy, leadership, and personal development
work experience in innovation, strategy, leadership, and personal development
4+ years
5 sectors
in entrepreneurship, as founder, mentor, and coach.
Including coaching at Philips Innovation Award & GO!-NH, teacher at TU Delft Lean Startup course, and mentorship at Techstars Startup Weekend Evora
in entrepreneurship as founder, mentor, and coach. Including coaching at Philips Innovation Award & GO!-NH, teacher at TU Delft Lean Startup course, and mentorship at Techstars Startup Weekend Evora
industry exposure across corporate, startup, consultancy, academic, and non-profit
5 sectors
industry exposure across corporate, startup, consultancy, academic, and non-profit
6 credentials
4 certifications: Customer Experience (CXPA), Lean Portfolio Management (SAFe®), Sytemic Coaching (Olde Vechte Foundation) & Human Design (in progress)
2 specialized trainings: The Silva Method, Life Systems Program & Regenerative Leadership
4+ years
in entrepreneurship as founder, mentor, and coach
Including coaching at Philips Innovation Award & GO!-NH, teacher at TU Delft Lean Startup course, and mentorship at Techstars Startup Weekend Evora
6 credentials
4 certifications: Customer Experience (CXPA), Lean Portfolio Management (SAFe®), Systemic Coaching (Olde Vechte Foundation) & Somatic Integration (WIP)
2 specialized trainings: The Silva Method, Life Systems Program & Regenerative Leadership
Testimonials
Don't take my word for it
Don't take my word for it
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
Play
Andrés Campo
Founder Pygma
Leadership Momentum
Play
Liora Nuchowicz
Founder Nomad Farm
Leadership Momentum
Play
Jason Walkowski
Civil Engineering Graduate
Human Design Blueprint
Play
Luz Rivera
Founder Girls in Playa
Purpose Integration
I was lucky enough to meet Jimena in person, and right away I felt drawn to her energy. She’s so vibrant and passionate about her path, and that really shines through in the way she works with you. I’m in a big transition right now and have been wanting to dive deeper into myself. I’ve done a lot of healing, but lately I’ve been craving more focus on integration and action. My session with Jimena really supported that. She helped me see myself in a way I hadn’t been able to on my own, and once we got there, it felt so familiar, like yes, this is me. What stood out to me is how naturally she asks the right questions. It never feels forced, just really perceptive, and it helped guide me right where I needed to go. During the guided meditation, one of my limiting beliefs came up in such a clear way, and it actually shifted something for me. Since then, I’ve been catching those limiting beliefs in real time in a way I wasn’t before. Once I realized it, it seemed so simple, but it was Jimena’s natural ability to guide me that brought it forward. She helped me see something I already carried within myself.

Gabby Antonova (Baldwin)
Customer Success @ SqlDBM
Flow Integration
I was lucky enough to meet Jimena in person, and right away I felt drawn to her energy. She’s so vibrant and passionate about her path, and that really shines through in the way she works with you. I’m in a big transition right now and have been wanting to dive deeper into myself. I’ve done a lot of healing, but lately I’ve been craving more focus on integration and action. My session with Jimena really supported that. She helped me see myself in a way I hadn’t been able to on my own, and once we got there, it felt so familiar, like yes, this is me. What stood out to me is how naturally she asks the right questions. It never feels forced, just really perceptive, and it helped guide me right where I needed to go. During the guided meditation, one of my limiting beliefs came up in such a clear way, and it actually shifted something for me. Since then, I’ve been catching those limiting beliefs in real time in a way I wasn’t before. Once I realized it, it seemed so simple, but it was Jimena’s natural ability to guide me that brought it forward. She helped me see something I already carried within myself.

Gabby Antonova (Baldwin)
Customer Success @ SqlDBM
Flow Integration
I was lucky enough to meet Jimena in person, and right away I felt drawn to her energy. She’s so vibrant and passionate about her path, and that really shines through in the way she works with you. I’m in a big transition right now and have been wanting to dive deeper into myself. I’ve done a lot of healing, but lately I’ve been craving more focus on integration and action. My session with Jimena really supported that. She helped me see myself in a way I hadn’t been able to on my own, and once we got there, it felt so familiar, like yes, this is me. What stood out to me is how naturally she asks the right questions. It never feels forced, just really perceptive, and it helped guide me right where I needed to go. During the guided meditation, one of my limiting beliefs came up in such a clear way, and it actually shifted something for me. Since then, I’ve been catching those limiting beliefs in real time in a way I wasn’t before. Once I realized it, it seemed so simple, but it was Jimena’s natural ability to guide me that brought it forward. She helped me see something I already carried within myself.

Gabby Antonova (Baldwin)
Customer Success @ SqlDBM
Flow Integration
I did a 6 week coaching program with Jimena. She has a unique combination of warm, soft female energy and is also very commercial and business driven. I also love that she has a very funny personality and I felt very free to talk about everything. I think it's the perfect combination for entrepreneurs like me. I needed to learn to be more business minded but I am highly sensitive and want to do things in my own way. Jimena teaches how to create a healthy lifestyle that is productive but doesn't exhaust you. After the program, I feel much more at peace with myself and can deal more calmly with things that trigger me. She gave me insights about why I get triggered and how to deal with them, plus confirmation that it's alright how I handle situations. This gave me more confidence. I had big changes during the program: another job that feels very aligned with my values and a nice relationship. I loved how Jimena could coach me through the transitions.

Saskia Doets
Brand Identity Designer bij Saskia Doets Design
Leadership Momentum
I did a 6 week coaching program with Jimena. She has a unique combination of warm, soft female energy and is also very commercial and business driven. I also love that she has a very funny personality and I felt very free to talk about everything. I think it's the perfect combination for entrepreneurs like me. I needed to learn to be more business minded but I am highly sensitive and want to do things in my own way. Jimena teaches how to create a healthy lifestyle that is productive but doesn't exhaust you. After the program, I feel much more at peace with myself and can deal more calmly with things that trigger me. She gave me insights about why I get triggered and how to deal with them, plus confirmation that it's alright how I handle situations. This gave me more confidence. I had big changes during the program: another job that feels very aligned with my values and a nice relationship. I loved how Jimena could coach me through the transitions.

Saskia Doets
Brand Identity Designer bij Saskia Doets Design
Leadership Momentum
This workshop was an enriching experience, full of practical tools and insights that will boost the personal and professional growth of all participants. We loved the dynamic and the opportunity to learn firsthand how we can embody success!

Rose Rivera
Brand Manager at Health Tech
Embodied Success workshop
This workshop was an enriching experience, full of practical tools and insights that will boost the personal and professional growth of all participants. We loved the dynamic and the opportunity to learn firsthand how we can embody success!

Rose Rivera
Brand Manager at Health Tech
Embodied Success workshop
FAQ
Let's address the elephant in the room
Let's address the elephant in the room
What if I just want practical direction, not more inner work?
How is this different from regular business coaching or life coaching?
Is this worth the investment when I could just figure it out myself?
Do I need to know about Human Design before starting?
What if I'm not sure which path is for me?
What if I just want practical direction, not more inner work?
How is this different from regular business coaching or life coaching?
Is this worth the investment when I could just figure it out myself?
Do I need to know about Human Design before starting?
What if I'm not sure which path is for me?
What if I just want practical direction, not more inner work?
How is this different from regular business coaching or life coaching?
Is this worth the investment when I could just figure it out myself?
Do I need to know about Human Design before starting?
What if I'm not sure which path is for me?
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